How do you use the collected data?
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rajagopals commented
In the article, http://www.lunametrics.com/blog/2013/10/02/direct-monster-fix-dark-social/ , the author has mentioned that data from this plugin can answer questions like "how many visits did 3rd party tweet drive to the site"? Anyone has suggestions on how exactly to do this?
Also, and more importantly, they say that the results were great in the sense the percentage of direct conversions have gone down dramatically. How do you determine the percentage of direct conversions before and after? It would be really helpful if someone could describe this part. Any insights would be super helpful. Thanks!