CDCgov/prime-reportstream

Execute recurring user comms and measure

chris-kuryak opened this issue · 4 comments

Problem statement

Now that we have tested internally, we want to send this communication out to our first round of users.

What you need to know

Initial Receiver List:

  • Send date to initial list: Tues, Sept 3
  • Send date to remaining list: Fri, Sept 6

Acceptance criteria

  • Create separate unsubscribe list
  • Send email to initial list from #15189
  • Send email to remaining users
  • Monitor shared inbox in case of responses
  • Measure statistics/impact
  • Review with Product to determine next steps
  • Define a short term process of how to manage and add users to SendGrid email list
  • Create documentation on how to manage the SendGrid and users

Made a video on creating the single send for monthly updates

Stats (as of 9/10)
Round 1:

Screenshot 2024-09-10 at 9.43.00 AM.png

Screenshot 2024-09-10 at 9.43.19 AM.png

Round 2:
Screenshot 2024-09-10 at 9.41.42 AM.png
Screenshot 2024-09-10 at 9.44.40 AM.png

Good open rate (~30%) and no unsubscribes.
Product is aligned with carrying this effort forward with no major changes to structure/content/etc

Video for instructions on managing contacts