AHP code for the example Chapter 2 (Multi-Criteria Decision Analysis)
Criteria for shop location decision
| Criterion | Explanation |
|---|---|
| Visibility | Probability that a random passer-by notices the shop |
| Competition | Level of competition in the area |
| Frequency | Average number of customers in similar shops in the area |
| Rental cost | Average rental cost by square meter |
Preference Scale
| Degree of importance | Definition | Spanish |
|---|---|---|
| 1 | Equal importance | Igualmente preferible |
| 2 | Weak | Entre igualmente y moderadamente preferible |
| 3 | Moderate importance | Moderadamente preferible |
| 4 | Moderate plus | Entre moderadamente y fuertemente preferible |
| 5 | Strong importance | Fuertemente preferible |
| 6 | Strong plus | Entre fuertemente y muy fuertemente preferible |
| 7 | Very strong or demon-strated importance | Muy fuertemente preferible |
| 8 | Very, very strong | Entre muy fuertemente y extremadamente preferible |
| 9 | Extreme importance | Extremadamente preferible |