FreeOurKnowledge/website

Marketing: Preregistration campaign

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CooperSmout commented

Purpose of this marketing blitz

To inform people that the Preregistration Pledge campaign is now live and accepting pledges

Once you've contacted the relevant channels below, check them off to keep track of where you're at

Internal channels (FOK)

Note: each of these channels needs it's own piece of text adapted to the format (can borrow from below)

  • Mailchimp mailing list -- send out newsletter with project update/s (check with Cooper if any other info to include)
  • Mailing list (campaign-specific) (provide text to share on social media)
    • Psych 15th March
    • Neuro 15th March
    • Psych 15th April
    • Neuro 15th April
  • Github Project -- to the right of this issue, click 'Projects' and allocate to 'FOK Kanban'
  • Google group -- only need to use if there's a private discussion to be had about this marketing blitz

Partners (contact to determine ways they can support campaign)

  • IGDORE (January newsletter, IGDORE forum)
  • Center for Open Science (April newsletter, COS blog post, webinar?)
  • UK Reproducibility Network (March annual meeting, April news post?)
  • Open Science MOOC
  • Berkeley Initiative for Transparency in the Social Sciences (Twitter, possible other avenues after meeting?)
  • Future of Research -- CONTACTED 6/4/21 (waiting on Board meeting)
  • Bullied Into Bad Science -- CONTACTED 15/4/21 (no channels aside from Twitter)

Social media

Discussion forums

R-MARKDOWN FILE

Slack workspaces

<CREATE GOOGLE DOC WITH HYPERLINKS (SEE THIS EXAMPLE) AND LINK HERE FOR REFERENCE>

Google groups

<USE SAME TEXT AS SLACK CHANNELS, I.E. CONTAINING HYPERLINKS>

Mailing lists

<USE SAME TEXT AS SLACK CHANNELS, I.E. CONTAINING HYPERLINKS>

Facebook groups

<USE SAME TEXT AS SLACK CHANNELS, I.E. CONTAINING HYPERLINKS>

Twitter

NOTE: need to figure out best Twitter strategy. For now, just tagged a few accounts from initial tweet.

<CREATE MULTI-COMMENT TWEET WITH LINKS, IMAGES, GIFS AND CALL TO ACTION (SEE THIS EXAMPLE), THEN TAG FOLLOWING ORGS BELOW POST. CAN ALSO MESSAGE SUPPORTERS DIRECTLY IN TWITTER, USING ONE OF THE OLD MESSAGE THREADS IN THE PROJECTFOK ACCOUNT, AND ASK THEM TO RETWEET/COMMENT.>

Petition/pledge sites (can we get access these mailing lists?)