/BCG-Data-Science-Job-Simulation-Forage-

The Following Project is a Data Science Job Simulation Project provided by BCG on Forage.com. Predicting whether a customer will churn using a predictive model.

Primary LanguageJupyter Notebook

Data Science Job Simulation by BCG on Forage.Com

Problem Statement:

Client is a major gas and electricity utility

  • Supplies to corporate, SME and residential customers • Significant churn problem • Driven by power-liberalization of the energy market in Europe • Problem is largest in the SME segment, has engaged BCG to help with the SME segment
  • It is possible to predict customers likely to churn using a predictive model
  • Hypothesis that churn is driven by customer price sensitivity
  • Client wants to try discounting strategy • SME division head suggests that offering customers at high propensity to churn a 20% discount might be effective

Task1: Business Understanding and Hypothesis Framing

Task 2: Exploratory Data Analysis

Task 3: Feature Engineering & Modelling

Task 4: Findings & Recommendations