Question about content functions

[seejohnrun]

Hello! I love Drop :)

We have a non-trivial content function, and have noticed that content fires once on page load and then again on each open. I was wondering what the need is (if any) for running this on page load (here: https://github.com/HubSpot/drop/blob/master/src/js/drop.js#L201)?

Would you accept a pull that added an option to skip this step, or removed it altogether?