First Click Testing

[lindsayboylan]

What

Unmoderated testing style to validate the usability of a design based on how easy it is to complete a task.

Why

To verify that the first click a user makes on a page is clear and easy.

When

First click testing is used to validate the placement of items such as menus, buttons, and form elements.

How

General research study steps
From Usability Hub

• The participant is given a task (e.g. “Where would you click to buy this product?”) and is then shown an image of an interface, on which they click to complete the task.
• The position of their click is recorded, along with how long they took to click. Further feedback can also be gathered at the end of the test by asking the user to explain why they clicked where they did.
• First click tests can be run using screenshots, sketches, wireframes, prototypes, and mock-ups, giving you the freedom to test from very early on in the design process, all the way through to the final designs and live interfaces.

Pro Tips

• Time to complete the click is just as important as a correct click
• Test original and new designs to get a benchmark