Customer Lifetime Value

Context

This Online Retail II data set contains all the transactions occurring for a UK-based and registered, non-store online retail between 01/12/2009 and 09/12/2011.The company mainly sells unique all-occasion gift-ware. Many customers of the company are wholesalers.

Content

Attribute Information:

Column Description Data Type
InvoiceNo Invoice number Nominal, 6-digit integral number
StockCode Product (item) code Nominal, 5-digit integral number
Description Product (item) name Nominal
Quantity Quantities of each product (item) per transaction Numeric
InvoiceDate Invice date and time Numeric
UnitPrice Unit price Numeric, product price per unit in sterling (£)
CustomerID Customer number Nominal, 5-digit integral number
Country Country name Nominal

Acknowledgements

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