Content Attribute Information:
| Column Name | Description |
|---|---|
| master_id | Unique client number |
| order_channel | Which channel of the shopping platform is used (Android, ios, Desktop, Mobile, Offline) |
| last_order_channel | The channel where the last purchase was made |
| first_order_date | The date of the customer's first purchase |
| last_order_date | The date of the last purchase made by the customer |
| last_order_date_online | The date of the last purchase made by the customer on the online platform |
| last_order_date_offline | The date of the last purchase made by the customer on the offline platform |
| order_num_total_ever_online | The total number of purchases made by the customer on the online platform |
| order_num_total_ever_offline | Total number of purchases made by the customer offline |
| customer_value_total_ever_offline | The total price paid by the customer for offline purchases |
| customer_value_total_ever_online | The total price paid by the customer for their online shopping |
| interested_in_categories_12 | List of categories the customer has purchased from in the last 12 months |