Optimize SEO
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Figure out what is most important in terms of search ranking, and what shows up when linking, and implement that.
Another site I manage is at 21% CTR so I think we can do better
Also need to consider what diagnoses to list in the meta on the start page. Current ones (OCD, Autism, Bipolar, Anxiety, Depression and more) is technically not the truth yet.
Alright, I've now run the site in Ahref and improved everything I could. It mostly ended up being tiles and meta descriptions being too short. In addition, I've separated the data for the og:image and meta tags since they have different optimal formats and lengths.
As for with conditions to list, I ended up choosing Autism, OCD, Bipolar, ADHD since I think we can launch with them, and they are fairly common. Happy to hear suggestions here though.