/Instacart-Market-Basket-Analysis

The objective of this project is to analyze the 3 million grocery orders from more than 200,000 Instacart users and predict which previously purchased item will be in user's next order. Customer segmentation and affinity analysis are done to study customer purchase patterns and for better product marketing and cross-selling.

Primary LanguageJupyter NotebookMIT LicenseMIT

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