- Business Problem
A game company wants to create new customer definitions (level-based) based on some characteristics of its customers, create segments according to these new customer definitions, and estimate how much the new customers can earn on average according to these segments.
For example; We want to determine how much a 35-year-old American woman using IOS can earn on average for the company.
- Dataset Information
Our variables are :
PRICE: Customer spend amount
SOURCE: The type of device the customer is connecting to
SEX: Customer's gender
COUNTRY: Customer's country
AGE: Customer's age