Can't pass :format as a variable

[jrocksinabox]

This works as expected:

<date-pick :format="'MM/DD/YYYY'">

But setting the format as a property (to be dynamic) the date picker no longer works

<date-pick :format="myDateFormat">

data() {
        return {
            myDateFormat : "'MM/DD/YYY'",
        }
    }

I've tried with and without single quotes, double quotes, braces. Any suggetions

[jrocksinabox]

This suddenly works as expected. Must have been doing something dumb on my end. Thanks for everyone's time.