fikrikarim/companies-with-successful-pivot

Add new company: [Audible]

PatMan8 opened this issue · 1 comments

Company Name?
Audible

What's the company main business today?
American online audiobook and podcast service that allows users to purchase and stream audiobooks and other forms of spoken word content.

What did the company do in the early days?
The company's first product was portable media player known as the Audible Player; released in 1998, the device contained around 4 megabytes of on-board flash storage, which could hold up to two hours of audio.

What caused the company to pivot?
Hardware is hard - they had trouble competing with other companies who simply did hardware better (e.g. Apple). So they instead licensed audio codec technology and focused on developing content.

Source?
https://www.npr.org/2021/10/29/1050511655/audible-don-katz
https://www.nytimes.com/1998/09/23/business/his-dream-is-that-we-ll-all-hear-little-voices.html
many more at the infamous... https://en.wikipedia.org/wiki/Audible_(service)

Whoa that's pretty cool. Thanks for the summary, added!