Culture Leader | freshyseth@gmail.com | 817-239-7741
Passionately evangelizing and encouraging a culture of engagement, learning, and growth in order to ensure the continual delivery of quality, beautiful, and pleasant software and careers. While I do my best to share some information about myself with this resume, we should talk. Hit me up!
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Farmers Branch, TX // October 2022 - May 2023
- Implemented the plan for scaling a Quarterly Cadence to the organization
- Successfully ran 3 quarterly plannings with this process realizing improvements each quarter
- Introduced a hierarchy of organizational work from Strategic Objectives down to User Stories creating a clear line-of-sight from top-level organization objectives to day-to-day work
- Implemented Quarterly Cadence process (planning and execution) via Miro, Atlassian Jira, and Atlassian Confluence to track work from Initiatives to Epics to Stories
- Agreed on a plan to implement Strategic Objectives to the Quarterly Cadence through OKRs (Objectives and Key Results)
- Agreed on a plan to introduce Innovation and Planning to the Quarterly Cadence to allow for improvements to our technology ecosystem and quality of planning as it relates to defining priorities and measuring outcomes
- Redesigned the IT organization to move Product Owners, Business Analysts, and Project Managers into the Agile Transformation Office and out from under direct IT management
- Upskilled newly developed team to all operate as Product Owners in a consistent fashion across the organization creating better relationships with Business Stakeholders as well as alignment to the organization's objectives
Farmers Branch, TX // February 2022 - October 2022
- Coached Initiatives from Idea to Execution to Measuring Outcomes
- Focused on Cost Saving Initiatives
- Go to Market - Phase 3 - Customer Care - Mas Recurring and Equipment Billing
- Go Fast - Commercial Enablement
- Reduce Cost-to-Serve - Portal Enhancements [2022.Q2]
- IVR For Care
- Help Center Redesign
- Expand Customer Care Chat via BPO (TCS 3rd Party)
- Simplify Chat Experience
- Customer Portal and ADC App Integration
- Next Best Action: Customer Billing Questions
- Designed and pitched Quarterly Cadence for scaling Agile to the organization
- Eliminated waste of extraneous processes that were no longer relevant/effective
- Coached and mentored a direct report to be my successor as the Digital Product Manager commensurate with my move to this position
Farmers Branch, TX // January 2020 - Present
Leading a team of Product Owners representing the Sales and Marketing departments of Brinks Home Security. Our team is responsible for understanding, designing, executing, and delivering the experiences for all core sales channels. From Direct to Consumer Inside Sales (call center for outbound and inbound sales calls) to our growing national Field Sales team to Authorized Representatives I am responsible for the experiences each Sales Representative, and subsequently, each Customer has in originating and closing a Sale.
Enabling the Marketing department with integrations into our customer-facing web properties for analytics as well as data stores for aggregation is a key responsibility. Additionally, working closely with the Sales and Marketing departments to tie our offline events (think sales calls, field appointments, etc.) with our online events to create a full picture of a customer journey.
Additionally, we support the design and enablement of initiatives like Customer Referrals and the abstraction of multiple legacy systems for a consolidated Customer view.
Irving TX // January 2017 - January 2020
The team's major accomplishments over the last year are improving team dynamics, Agile maturity, and product ownership. Early on it was discovered, by gathering data through 1:1's and team meetings, that the team needed to grow in their Agile maturity and ownership. For every Product Increment (SAFe cadence) the team was encouraged to focus on one new major implementation related to Agile. These Agile practices were further reinforced in 1:1's, Iteration Retrospectives, and micro-experiments.
Team dynamics were improved using tools from Management 3.0 -- CHAMPFROGS, Moving Motivators, Happiness Door, STAR-AR (modified), Personal Maps, etc. -- as well as just good old-fashioned fun! Additionally, we're undertaking an initiative focused on unmasking the mystery of our legacy source code through a Scooby-Doo-themed initiative called "The Mystery Machine!"
N. Richland Hills TX // 2012 - 2016
Managed and grew a team of UI/UX engineers, backend engineers (LAMP; P = 'Perl'), and production support agents in developing and supporting an enterprise SaaS property valuation platform. The platform was customer-facing, used internally, and licensed to Fannie Mae. Reporting directly to CIO, I recruited, hired, and promoted the growth of software engineers, improving production, quality, and efficiency of development and our software.
I introduced modern testing techniques (Protractor for Angular 1.x, Siesta for ExtJS, Selenium, and Sauce Labs) to allow for automated cross-browser compatibility testing as part of the development and the release pipeline. I expanded performance analytics to include the implementation of Dynatrace. I introduced an MVP approach to development (following Lean UX principles) utilizing beta testing, usability testing, analytics, and quick feedback loops. Additionally, I implemented and evangelized Agile methodologies across the organization.
N. Richland Hills TX // 2011- 2012
As Lead Software Engineer, I was responsible for vetting and leading a team to implement Sencha's ExtJS framework as the front-end for our enterprise SaaS. Pitched SaaS solution to Fannie Mae stakeholders (demoed prototype) which led to their licensing of the solution. Developed and maintained BRD (Waterfall project) in tandem with Project Manager. Managed resources, milestones, timelines, and deliverables with Project Manager. Developed and committed features for the SaaS.
I seriously disliked the entire way this project was managed. This led to the R&D, evangelism, and subsequent implementation of Agile starting with Scrum and eventually using Kanban as well. I used the SaaS solution's SDLC to demonstrate how Agile could bring improvements to our software and our relationship with Fannie Mae. I trained and supported employees, including engineers, in the company-wide adoption of Agile, received Product Owner Certification (trained with Mike Cohn; love him!), and promptly transitioned the product owner role to our business unit stakeholders improving the relationship between software engineers, the business unit, and Fannie Mae.
Bedford TX // 2006 - Current
Implemented a POS system for a brick-and-mortar retail store -- specializing solely in Star Wars collectibles and toys -- using Shopify.
Architected and developed an MVP for an online Media Center. The MVP was to introduce a monthly donation-based premium content site serving videos to donors.
I served as a technical consultant and product owner for a mobile app startup. Working with the stakeholders, I helped determine needs and priorities, vet the idea, set up trademarks, assisted in initial branding, found and engaged in the development, and properly architected a hybrid mobile app using Ionic and Cordova. I was responsible for all the technical aspects of the application from idea to launch in both the Apple iOS and Google Play stores, managing a fully remote team including developers from Romania, India, Croatia, Costa Rica, and the US.
PHP Certified Engineer by Zend
Can Stepfamilies be Done Right? Co-authored with Joann C. Webster
- SAFe 4.0
- Scrum
- Kanban
- Vue, AngularJS, Angular, Node, Sass, ExtJS
- PHP (Laravel, Zend, Symfony, WordPress...yes, I know.)
- Perl (Modern Perl)
- Node (What? Isn't that Javascript for the browser?)
- .NET
- MySQL (with a smattering of MariaDB, but not in production)
- Postgres
- Sybase (Ew, gross! Unless you're using it...then, Ew gross!)
- SQL Server (SPROCS!)
- AWS, Azure
- GitHub and GitHub Actions
- CircleCI and Forge (for personal projects in Laravel)
- Jenkins
- Bamboo
- Atlassian: Jira, Confluence, Service Desk, Trello
- Microsoft Teams
- Google Hangouts
- Slack (not enterprise)
- Zoom
- Silicon Valley Product Group
- [This is Product Management - Podcast] (https://www.thisisproductmanagement.com/)
- Mountain Goat Software
- Atlassian
- Management 3.0, Happy Melly
- Code as Craft
- Inspired
- Tribal Leadership and Delivering Happiness
- The Phoenix Project
- Management 3.0 and Managing for Happiness
- Drive, Switch, Made to Stick, Antifragile
- How to Win Friends and Influence People
- Even more on my reading list!