What is the meaning of CVR click inapp / CVR in App / CVRi in the Asset Reporting tab?

Question

Closed this issue a year ago · 1 comments

Hello,

I am wondering what's the meaning of CVR click inapp / CVR in App / CVRi in the Asset Reporting tab?

Answer 1 · 2023-08-14T06:32:37.000Z

The metrics are
CVRi = installs / clicks
CVR click inapp = inappaction / clicks
CVR inapp = inappaction / installs