Google Tag Manager Tools

Google Tag Manager template tags and settings tool. Now supports Server Side GTM.

v3 Breaking Changes

There are some breaking changes in v3.0.0:

data layer no longer passes post.author_id by default
data layer post.ID renamed to post.id
data layer term.ID renamed to term.id
data layer author.ID renamed to author.id
data layer user.role is no longer an array but a comma separated list of roles
data layer post.<taxonomy> is no longer an array but a comma separated list of term names
data layer post.author_slug is no longer available by default, use post.author_name instead

Usage

Once the plugin is installed and activated there are 2 places you can configure:

On the general settings page in admin add your container ID eg. GTM-123ABC
For a multisite install you can set a network wide container ID on the network settings screen

Server Side GTM

You can optionally specify the following:

Server container URL - this should the absolute path to the server container, even if you are using a reverse proxy.
Custom code snippet - this is a block of code that will be added to the <head> of the page. Some server side container providers have subtle or extensive changes to the standard GTM snippet so you can override it fully if needed.
Cookie preservation - you can set a special UUID cookie that lasts a long time, some server side providers allow restoring cookies set by 3rd parties or client side code in this way.

No script fallback

NOTE: This is not needed for block themes.

If your theme is a classic theme, and you wish to support the fallback iframe for devices without javascript, add the following code just after the opening <body> tag in your theme:

do_action( 'wp_body_open' );

Data Layer

GTM offers a dataLayer which allows you pass arbitrary data that can be used to modify which tags are added to your site.

This plugin adds some default information such as page author, tags and categories and provides a simple filter for adding in your own custom key/value pairs.

<?php

add_filter( 'hm_gtm_data_layer', function( $data ) {
    $data['my_var'] = 'hello';
    return $data;
} );

?>

Find out more about using the dataLayer variable here.

You can explore and view the dataLayer variables by previewing your container and using the overlay on your website.

Custom event tracking

By default the plugin will look for elements with special data attributes in your markup and listen to the specified event to push events to the data layer.

The data attributes are:

data-gtm-on: enum [click|submit|keyup|focus|blur] The JS event to listen for, defaults to 'click'.
data-gtm-event: string The name or action of the event eg. "play".
data-gtm-category: string Optional group the event belongs to.
data-gtm-label: string Optional human readable label for the event.
data-gtm-value: number Optional numeric value associated with the event eg. product price.
data-gtm-fields: string Optional extra data provided as encoded JSON.
data-gtm-var: string Optionally override the default dataLayer variable name for this event.

Example:

<button
  data-gtm-on="click"
  data-gtm-event="play"
  data-gtm-category="videos"
  data-gtm-label="Featured Promotional Video"
>
  Play video
</button>

There is also a helper function to return these data attributes called get_gtm_data_attributes().

To deactivate custom event tracking use the following code:

add_filter( 'hm_gtm_enable_event_tracking', '__return_false' );