Add telemetry to measure success

[jennifermarsman]

Use Azure Application Insights or something similar to log metrics to indicate success towards goals. All confirmed metrics should be available by State, Language, and Program (WIC, SNAP, etc.) - maybe add as filters.

User Impact: As a user

It takes me less time to find my eligibility, relevant programs and apply for food assistance programs in my geo.
Metric: Avg. Time on App (Get Started click to completion time) -- P0

I can find my eligibility and apply to programs without having too much back and forth with the bot.
Metric: Positive/Negative Sentiment Score -- P1

I am satisfied with my experience.
Metric: CSAT Score/Net Promoter Score – P0

Adoption: As a Share our Strength member

We know that users are widespread across the US and are actively using the app.
Metrics:

• Total Visits at beginning of app interaction (use clicks on “Get Started”?) -- P0
• Total Visits at end of app interaction (use clicks in image below as completion – this is assuming that once a user clicks on any of these actions, they have gone through all the use cases the app was built for and will continue to the next step?) -- P0

Our team is confident that we were able to help users find their eligibility and programs.
Metrics:

• % visitors who completed eligibility check & total #s (use clicks on submitting the questionnaire by clicks on “Get Started”) -- P0
• % of visitors who were eligible & total #s -- P1
• % visitors who completed program search & total #s (use clicks in image below as program search completion by clicks on “Get Started” aka total initial visits or total eligible visits) -- P0

Our team can measure and understand the cost of the app.
Metric: Cost by chosen time period -- P0