Draft Survey
marcdotson opened this issue · 0 comments
marcdotson commented
What we want from a survey:
- Screener with category participation.
- Category utilization.
- Brand perceptions.
- Types and severity of issues based on taxonomy.
- Complaints, including location.
- Demographics.
- Social media usage.
- Cells that represent the target population (potentially).
- Weights for post-stratification (potentially).
- Twitter handles (potentially).