Just a question

[rhysburnie]

Just a question, and not intended as a criticism. But why wouldn't you just use the web components specification to create custom elements?

[mdo]

Well, I could, but that'd have less readable element names and isn't strictly necessary. For assigning our own semantics to custom elements, without the need for appropriate browser API access, it's not necessary.

[mdo]

I mean, definitely do that if you want to, but this is an experiment in showing that it's not completely needed if you're just doing things like this.