mitodl/micromasters

Upgrade MM Google Analytics from UA to GA4

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As a member of the marketing team, I'd like to be able to gather and report web analytics through Google Analytics. This requires an upgrade from UA to GA4.

As a course team member, I'd like to continue tracking the performance of my program pages through Google Analytics. If I recall correctly, we handled this by setting up separate GA properties for each program.

The marketing team has provided some information on the upgrade process at https://docs.google.com/document/d/1IglPDQBwGPpvtAuPBpbgA2_t8ZIgobyr7JAj_QkjrKc

Acceptance Criteria:

  • Review application code for Google Analytics. Does it need to be upgraded?
  • Marketing team will upgrade the main MicroMasters Property to GA4 and provide a new code
  • Review set up for tracking individual programs. What upgrades will it need?