Creative ad servers and DCO providers disregarded in this demo
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Is your feature request related to a problem? Please describe.
Creative ad servers and DCO providers have been left out of this demo, and this will limit the scope of guidance for DSPs to implement solutions. This is inexplicable as Google itself owns an ad server with 90+% market share.
Describe the solution you'd like
Ad serving and DCO use cases.
Describe alternatives you've considered
Advise advertisers to not use an independent ad server or DCO provider anymore and go all in with Google Marketing Platform?
Additional context
Enterprise advertisers often use a creative ad server like CM360 or Flashtalking as well as DCO providers to manage creative scheduling, rotation and personalization. As with the Protected Audience design overall, key use cases and capabilities are being removed from the ecosystem. From a competitive standpoint, this greatly favors large companies like Google that operate a DSP such as DV360 or Google Ads.