Task 1: Data preparation and customer analytics: Conducted analysis on client's transaction dataset and identified customer purchasing behaviours to generate insights and provide commercial recommendations.
Task 2:Experimentation and uplift testing: Extended analysis from Task 1 to help identify benchmark stores that allow to test the impact of the trial store layouts on customer sales.
Task 3:Analytics and commercial application: Used analytics and insights from Task 1 and 2 to prepare a report for client, the Category Manager.