Logo (favicon) and/or wordmark that works small and monotone
jpt opened this issue · 4 comments
We need something high contrast that looks good when it's very small (in an OS top or bottom menu bar[1], or as a website favicon, for example) so it might be time to redo the logo or create a wordmark and use a letter from it against a background color as the favicon.
I was just playing for the sake of getting started. no good ideas, yet
Ref. 1.
More fleeting thoughts, I might push that last one in a few directions..
I'm kinda partial to this one
@mva1985 I like that one too. Most of these have not aged well for me, even in their short lifetime :) Either way, I'll continue logging any and all ideas here.
One problem with that logo is the angle becomes all the more subtle and harder to see at lower sizes, which is a hard concession to make since looking good small is the main driving factor in having a different logo. You'd need to optically correct the logo for the various sizes it's used at, which is doable, but might ultimately be a pain. I've included it at a smaller size for comparison.
And on the second one, below -- one thing I was thinking about is a super obvious, simple modification of the letter "R" to remove the counter from the bowl. I think it's an ok metaphor for a private window shade being pulled down, maybe I could even animate it in the right context. It's also about making yourself opaque to those would would try to intercept your communications. I like the way the current logo is a visual representation of the way the service bounces traffic around, but maybe we're abstracting the wrong thing and "private" or something similar is the right concept to abstract, rather than "ricochet." I will try it with many different typefaces and widths etc if anyone else thinks it's an OK idea -- filling in the counter of a letter is not in any way a new idea, so the aspiration is less to be a completely innovative logo and more to make it one of the better examples in the genre.
(and inverted)
