google-tag-manager add identify properties to dataLayer
ls-jacob-lawrence opened this issue · 0 comments
ls-jacob-lawrence commented
Hi,
Currently the Segment identify
method does not push any user properties to the GTM data layer. Should it?
in the app code
window?.analytics?.identify('userId123', {
account: '12345678',
contact: 'john.smith@company.com',
});
but when you console.log the window.dataLayer, you only have the page
event which is missing the user properties like account
and contact
[{
event: "Loaded a Page"
gtm.uniqueEventId: 1
path: "/blah"
referrer: "blah"
search: ""
segmentAnonymousId: "123123123"
title: "blah"
url: "blah"
userId: "userId123"
}]
This means if I want to use the account
property as a dataLayer variable in GTM then I need to explicitly call an eventless track
on page load with it, or inject it into the dataLayer manually.
Both approaches seem to go against the Segment best practice.
What should the expected behaviour be?