sveltejs/branding

Logo-Variants of the upcoming SvelteKit

vedam opened this issue · 8 comments

vedam commented

Hey all,
as discussed here and already posted on Discord channel, I wanted to add them here as an issue.

As soon as we have a decision here i will immediately submit the corresponding assets (.png and .svg) into a PR.

SvelteKit

SvelteKit-outline

They both look good (I have a slight preference for the more "flat" look of the first one, which makes it more versatile).

The second one presents a problem w/ the outlines because it really won't scale well at small sizes.

vedam commented

@arxpoetica Yep, the small-size-problem depends really on how/where we'll use it.

  • will it be in a section on the svelte-site?
  • will we use it more as standalone, decoupled from the svelte-page?

Within the svelte-page, there's no need to couple/double with the chain-logo IMO.
Standalone, we probably should.

As of now, I'm not really sure where/how we mention/communicate it.
Is it a kind of "...powered by"? The magic/engine behind?

vedam commented

From discord (I would like to catch opinions in one place):

@antony mentioned

what about if it was on its own with the Svelte logo
what about right... right...
if the chainlink-looking Svelte logo was somehow tweaked to look even more like chainlinks - and then that used to portray > that kit is a chain of links which turn svelte into a full stack serverless application...
Svelte [ChainLinks] Kit

vedam commented

Not a bad idea, except that I would not actually change the chain links. 😬
Probably you won't read SvelteKit anymore but Svelte "S" Kit.
And shouldn't Kit be in the front then? From the logic point of view?

depends really on how/where we'll use it

@vedam when preparing public-facing branding, important to remember that people will grab it and use it all over the place, even if brand guidelines are in place.

Additionally, I don't think we know yet exactly how we'll use it.

And shouldn't Kit be in the front then? From the logic point of view?

I don't understand this. I think where Rich landed is SvelteKit, so definitely after.

I prefer the first one, looks slick.

I also prefer the first, but I'd suggest trying a heavier font weight on the "kit" part. I think it would look more dynamic.
(and possibly making the color of "kit" a bit lighter, just to increase the contrast, also adding some dynamism)