Sort out titles in Jekyll header, header section, and citations

[baskaufs]

The generated landing pages essentially include the title in three places: as a value of the "title" attribute in the Jekyll header section, as the "Title" item in the header section, and as part of the "Bibliographic citation" item in the header section. The script pulls the value for the first two places directly from the "label" column of the standards metadata table, so as the script currently stands, these two titles will always be the same. However, perhaps the page title is not synonymous with the standard title (e.g. for Audubon Core where the page title is currently "Audubon Core" but the standard title is "Audubon core Multimedia Resources Metadata Schema"). If the first two titles are not to be the same, then the page title should be drawn from and managed separately as a column in the pageInfo.csv file. The standard's title in the citation is managed as a separate column from the standard's label in the standards metadata table, so we need to just make sure that whatever is in that citation is what we want it to say (for example if the citation should include an abbreviated version of the title rather than a longer, full title).

[baskaufs]

I think this is good enough now