Study Submission: Rakuten 24 increased revenue per visitor by ~53%
twifkak opened this issue · 1 comments
twifkak commented
Key Takeaway
Rakuten 24 ran an A/B test on Core Web Vitals improvements and saw an improvement of:
- 53.37% in revenue per visitor.
- 33.13% in conversion rate.
- 15.20% in average order value.
- 9.99% in average time spent.
- A 35.12% reduction in exit rate.
Story Source
Year published
2022
Tags
- core web vitals
- engagement
- page views