Study Submission: How Trendyol reduced INP by 50%, resulting in a 1% uplift on click-through rate

[anniesullie]

Key Takeaway

This case study describes Trendyol's journey of improving INP on its PLP, resulting in a 50% reduction of INP and a 1% uplift on the search result business metric.

Story Source

https://web.dev/case-studies/trendyol-inp

Year published

2023

Tags

• INP
• core web vitals
• click through rate
• "2023"