rfm-segmentation
There are 3 repositories under rfm-segmentation topic.
Lefteris-Souflas/Business-Analytics-Case-Studies
Three business analytics case studies were undertaken, encompassing market basket analysis, customer segmentation, and campaign management. SAS Visual Data Mining and Machine Learning on SAS Viya was utilized to explore data and provide insights. A comprehensive report addressing both technical and business aspects was delivered.
gohjiayi/flipkart_marketing_analytics
Performing RFM customer segmentation and developing relevant marketing strategies for Flipkart using eCommerce data.