This project integrates data from Google Ads and Google Analytics to analyze and visualize advertising performance. It calculates key performance metrics like CTR (Click-Through Rate), CPA (Cost Per Acquisition), and conversion rates, helping optimize campaign strategies.
- Google Ads Integration: Pulls campaign performance data such as impressions, clicks, conversions, and ad spend.
- Google Analytics Integration: Tracks post-click behavior such as sessions, goal completions, and conversion rates.
- Data Visualization: Dash-based dashboard with key metrics and filters by campaign.
- Google Ads API: To fetch campaign data.
- Google Analytics API: To fetch website engagement data.
- Pandas: For data manipulation and analysis.
- Plotly/Dash: For interactive visualizations.
- Clone the repository:
git clone https://github.com/yourusername/google-ads-dashboard.git cd google-ads-dashboard