Created a market research proposal for a client brief provided by Tesla. The market research proposal aims to achieve sustainable growth for Tesla by fulfilling their business objectives. The research focuses on understanding driver attitudes, brand perceptions, consumer appetites and evolving trends in the electric vehicle industry. An efficient method of carrying out the research is proposed along with different data analysis techniques, such as ANOVA, cross tabulations and Factor Analysis, that would be helpful in analysing the behaviour of Tesla and non-Tesla customers. Two different questionnaires were also made for both Tesla and non -Tesla customers.