The data is related to posts published during the year of 2014 on the Facebook's page of a renowned cosmetics brand. This dataset contains 500 of the 790 rows and part of the features analyzed by Moro et al. (2016). The remaining were omitted due to confidentiality issues.
It includes 7 features known prior to post publication and 12 features for evaluating post impact (see Tables 2 and 3 from Moro et al., 2016 - complete reference in the 'Citation Request')
Created by: Sérgio Moro, Paulo Rita and Bernardo Vala (ISCTE-IUL) @ 2016
Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach. Journal of Business Research, 69(9), 3341-3351 https://www.sciencedirect.com/science/article/abs/pii/S0148296316000813?via%3Dihub