/RFM-model-based-customer-segmentation.

RFM model-based customer segmentation.

Primary LanguageJupyter Notebook

RFM-model-based-customer-segmentation.

RFM model-based customer segmentation. Inference: K-Means Clustering with 3 Cluster Ids

Customers with Cluster Id 0 are the customers with high amount of transactions as compared to other customers. Customers with Cluster Id 0 are frequent buyers. Customers with Cluster Id 2 are not recent buyers and hence least of importance from business point of view.

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