Analyzed product spending (eCommerce) data for Joann Fabric & Craft to identify hidden customer segments across different categories. Utilized techniques like Market Basket Analysis, Elasticity Modelling and Customer segmentation to improve targeting strategies with extensive profiling
Aseem-Mittal/ANALYZE-JOANN-FABRIC-CRAFT-SALES-TO-IMPROVE-MARKETING-STRATEGY
Analyzed product spending (eCommerce) data for Joann Fabric & Craft to identify hidden customer segments across different categories Utilized techniques like Market Basket Analysis, Elasticity Modelling and Customer segmentation to improve targeting strategies with extensive profiling