/blinkit-app-store-

conducted a comprehensive analysis of Blinkit's sales performance, customer satisfaction and inventory distribution to improve the sales performance.

blinkit-app-store-

Steps in project – • Requirement gathering / Business requirements • Data walkthrough • Data connection • Data cleaning/ quality check • Data modelling • Data processing • DAX calculations • Dashboard lay outing • Charts development and formatting • Dashboard/ Report development • Insights generation

Business Requirement To conduct a comprehensive analysis of Blinkit’s sales performance, customer satisfaction and inventory distribution to identify key insights and opportunities for optimization using various KPIs and visualisations in POWER BI.

KPIs Requirements – Total sales – the overall revenue generated from all items sold. Average sales – the average revenue per sale Number of items – the total count of different items sold Average rating – the average customer rating for items sold.

Charts requirements –

  1. Total sales by fat content – Objective – analyse the impact of fat content on total sales. Additional KPI metrics – assess how other KPIs (Average sales, Number of items, avg rating ) vary with fat content. Chart type – Donut chart

  2. Total sales by item type – Objective – identify the performance of different item type in terms of total sales Additional KPI metrics – assess how other KPIs (avg sales, number of items, avg rating ) vary with fat content Chart type – Bar chart

  3. Fat content by outlet for total sales – Objective – compare total sales across different outlets segmented by fat content Additional KPI metrics – assess how other KPIs (Average sales, Number of items, avg rating) vary with fat content. Chart type – Stacked column chart

  4. Total sales by outlet establishment – Objective – evaluate how the age or type of outlet establishment influences total sales Chart type – Line chart

  5. Sales by outlet size – Objective – analyse the correlation between outlet size and total sales Chart type – Donut chart

  6. Sales by outlet location - Objective – assess the geographic distribution of sales across different locations. Chart type – funnel map

  7. All metrics by outlet type – Objective – provide a comprehensive view of all key metrics (total sales, avg sales, number of items, avg rating) broken down by different outlet types. Chart type – Matrix card