Aviator10/Analysis-and-prediction-of-online-shoppers-purchasing-intention-using-various-algorithms-CAPSTONE

Build a predictive machine learning model that could categorize users as either, revenue generating, and non-revenue generating based on their behavior while navigating a website. In order to predict the purchasing intention of the visitor, aggregated page view data kept track during the visit along with some session is used and user information as input to machine learning algorithms. Oversampling/Undersampling and feature selection techniques are applied to improve the success rates and scalability of the models.

Jupyter Notebook