Identifying various trends, patterns, and correlations in customer personality and behavior to provide recommendations on how to improve customer retention, strategize for better market capitalization, and target specific customer/product segments.
Created visualizations that can aid in decision-making for the company. Added a VBA userform for customer registration with login portal for addition of customers to company database.
- marketing-campaign.csv - impoerted dataset of a departmental store company.
- Customer analysis project - final excel file containing dashboards, vba scripts for userforms and command buttons and the final dataset after cleaning and exploratory analysis.
- Customer_personality_analysis.docx - A document containing a brief explanation on the Aim, Development and Insights of the project.