Cadre

Overview and Origin

Name of company - Cadre
When was the company incorporated? - 2014
Who are the founders of the company? - Ryan WIlliams, Josh Kushner, Jared Kushner
How did the idea for the company (or project) come about? - Around 2012, Ryan Williams was working at the world's largest Real Estate Investment Firm, Blackstone, and made note of two particular gripes that investors around him where making: deciding which real estate deals to purchase and being able to sell real estate when they wanted cash. After a key federal law passed that allowed crowdfunded real estate deals online, Ryan gathered a small group of folks to talk to about this project. In that group, were Josh and Jared Kushner (son-in-law and senior advisor to President Donald J Trump) [1]
How is the company funded? How much funding have they received? - Venture Capital [2]
- Backstop Funding *(line of credit) - $250 million*
- *Series A - $18.3 million*
- *Series B - $50 million*
- *Series C - $65 million*
- *Total - $133.3 million*

What specific financial problem is the company or project trying to solve? - Democratizing or otherwise crowdfunding real estate investments through an online platform. [3]
Who is the company's intended customer? Is there any information about the market size of this set of customers? What solution does this company offer that their competitors do not or cannot offer? (What is the unfair advantage they utilize?) - Cadre's long-term goal is to create an online market for middle-American's to invest collectively in real estate projects, but their current market is primarily high-net-worth individuals and institutional investors. [3]
Which technologies are they currently using, and how are they implementing them? (This may take a little bit of sleuthing–– you may want to search the company’s engineering blog or use sites like Stackshare to find this information.)

What domain of the financial industry is the company in? - Crowdsourced Real Estate Investment
What have been the major trends and innovations of this domain over the last 5-10 years?
- There is only about 8 years in this domain due to it's relative infancy. In 2012, the federal JOBS act enabled the creation of 'Crowdsourced Real Estate' Investing. [4]
What are the other major companies in this domain?

What has been the business impact of this company so far?
- Over $3 billion in owned transaction value [5]
- (as of September 2019): [6]
  - 31 deals transacted
    - Four completed
How is your company performing relative to competitors in the same domain?

Company	Minimum Investment	IRR	Average Annual Returns	Total Investor Distributions	Accredited Investors Only	Investments Fully Realized	Total Transaction Experience	Capital Raised
ArborCrowd	$25,000	14% - 20%			Yes	2		$30 mm
Cadre	$50,000	18.2%					$3 b
CrowdStreet	$25,000	23.10%	11.5% - 26.4%	$144 mm	Yes	33		$1.25 b
Diversify Fund	$500		11% - 18%	$135 mm	No
EquityMultiple	$10,000		13.70%	$24 mm	Yes
Fundrise	$1,000		8.7% - 12.4%	$79 mm	No
PeerStreet	$1,000		6% - 12%	$175 mm	Yes
RealCrowd
RealtyMogul	$5,000		4.5% - 8%	$160 mm	No
Rich Uncles
Small Change
StREITwise	$1,000	30.30%	8% - 10%		No		$5.4 b

If you were to advise the company, what products or services would you suggest they offer? (This could be something that a competitor offers, or use your imagination!)
- Incetivizing non-accredited investors to buy 'microshares' by offering investor classes in exchange for long-term purchases. Smaller buyers may be interested in short-term turn-around shares, minimizing collective equity.Incentivizing these buyers with value-added educational courses offers a two-fold benefit: more buyers stay invested longer, increasing the total equity pool, but also investing in the educational future of investors who may want to grow their investment strategies. This is esepcially vauable when seeking opportunities to increase economic equity in underserved communities
Why do you think that offering this product or service would benefit the company?
- See above
What technologies would this additional product or service utilize?
- Smartphone app with educational course library
Why are these technologies appropriate for your solution?
- Smartphones are ubiquitous and a great tool to increase accesibility

Cadre, along with nearly two dozen other FinTech companies, joined the FinTech Equality Coalitian to commit to creating greater racial equity, especially for black people, both in and outside the FinTech sector. [7]
Cadre formalized Juneteenth as a permanent company holiday. [8]
As of early 2020, Jared Kushner sold his remaining stake of Cadre [9]