Whenever customers purchase certain products from a store, it is important for the store to understand their buying patterns. This can help stores in better placement of specific products. The way to understand these patterns is called Market Basket Analysis. In this project you will use Apriori and FP growth Algorithms, Bivariate and Feature Analysis, One Hot Encoding and User Item Matrix to understand Market Basket Analysis.
Clairewangui/Market-Basket-Analysis
Whenever customers purchase certain products from a store, it is important for the store to understand their buying patterns. This can help stores in better placement of specific products. The way to understand these patterns is called Market Basket Analysis.