/awesome-developer-marketing

A living document of hand-picked resources for marketers working on dev-centric products.

Awesome Developer Marketing

A living document of (sometimes pretty unstructured and often off-on-a-tangent) hand-picked resources for marketers who're marketing to developers (B2D).

If you're in B2D or actively marketing to developers and want to join a likeminded group of people, check out the Developer Marketing Community I'm co-building with Jakub Czakon.

🚧 Very much still a work in progress 🚧

I also have another list of awesome-marketing resources.

Back since joining GraphCMS Hygraph I've been on a steep learning curve on developer marketing - figuring out how different B2D is compared to B2C/B2B. I've grown to love the developer mindset of rewarding helpful content, avoiding shady gated practices, and building engaging communities - and I've tried to catalog my resources to help others out as well. Even though I'm now at Lano, I try to stay active in speaking with companies in the API space and co-running a developer marketing community, constantly maintaining this list as and when I find interesting resources!

Want to contribute to grow/improve this? PRs welcome!

Basics (Start Here)

Internal Handbooks

Blogs and Websites

Books

Developer Marketing Centric Resources (and some DevRel relevance)

Docs

(In Dev. centric products I've learned that docs aren't just a requirement, they're basically a feature. Great docs make marketing so much easier, so here's a list of API docs that I think are extremely well designed/structured for inspiration)

Case Studies

Community Marketing

Design Inspiration

Newsletters

Others

Twitter Accounts