/Customer-Segmentation-Analysis

AmerisourceBergen, the largest wholesaler of medical and surgical materials in the United States, set a goal to improve the efficiency of products distribution. To realize this target, it is essential to explore into its customer needs by doing customer segmentation. The company distributes a wide variety of products to all kinds of pharmacies, including hospitals, clinics, retail pharmacies, physician offices and so on. Customer segmentation is a way to have a better understanding of the customers. By doing so, we can strategize a more efficient allocation of resources to different target-customers, as a result, to improve our services and enhance profitability.

  • Please refer to "Executive Summary" for some key points in this analysis.

  • For detail analytical process and results, please refer to "Analytical Report".

  • "Appendix 1-Data preparation change log" is the log of data cleaning process.

  • All the datasets are stored in the folder "sandbox", and the prefix number of each inside folder accords with its position in the "Analytical Report".