In this project, I analysed ecommerce data to discover patterns in purchase behaviour and product associations in different countries. The goal was to identify potential products that could increase monthly revenue. I used the Apriori algorithm to examine how users select items when making a purchase or adding multiple items to their cart. Through this analysis, I identified patterns in the combination of products that are purchased together and identified opportunities to increase revenue by making targeted product recommendations
DayoSamuel/Ecommerce-Data-Analysis-and-Purchase-pattern-discovery-using-Apriori-Algorithm-
Ecommerce Data Analysis and Purchase pattern discovery using Apriori Algorithm
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