EMRL/folder-file-name-conventions

Documenting our folder structure and file naming conventions

Folder and file conventions

Client folder structure

Client Name
├── Account Management
│   └── Reporting
├── Advertising
│   ├── Online
│   ├── Outdoor
│   └── Print
├── Archived
├── Branding
│   ├── Archived
│   ├── Business System
│   ├── Color Palette
│   ├── Competitive Audit
│   ├── Elements
│   ├── Email Signature
│   ├── Fonts
│   ├── Guides
│   ├── Icons
│   │   └── Favicons
│   ├── Logo
│   │   ├── Brandmark
│   │   │   ├── Digital
│   │   │   │   ├── Full Color
│   │   │   │   ├── Inverse
│   │   │   │   ├── One Color
│   │   │   │   └── White
│   │   │   └── Print
│   │   │       ├── Full Color
│   │   │       ├── Inverse
│   │   │       ├── One Color
│   │   │       └── White
│   │   ├── Favicon
│   │   ├── Horizontal
│   │   │   ├── Digital
│   │   │   │   ├── Full Color
│   │   │   │   ├── Inverse
│   │   │   │   ├── One Color
│   │   │   │   └── White
│   │   │   └── Print
│   │   │       ├── Full Color
│   │   │       ├── Inverse
│   │   │       ├── One color
│   │   │       └── White
│   │   ├── Vertical
│   │   │   ├── Digital
│   │   │   │   ├── Full Color
│   │   │   │   ├── Inverse
│   │   │   │   ├── One Color
│   │   │   │   └── White
│   │   │   └── Print
│   │   │       ├── Full Color
│   │   │       ├── Inverse
│   │   │       ├── One Color
│   │   │       └── White
│   │   └── Wordmark
│   │       ├── Digital
│   │       │   ├── Full Color
│   │       │   ├── Inverse
│   │       │   ├── One Color
│   │       │   └── White
│   │       └── Print
│   │           ├── Full Color
│   │           ├── Inverse
│   │           ├── One Color
│   │           └── White
│   ├── Signage
│   ├── Templates
│   └── Vehicles
├── Marketing
│   ├── Collateral
│   └── Email
├── Packaging
├── Products
├── Research
├── Social
└── Website
    └── domain.com
        ├── 01_Incoming 
        ├── 02_Research
        ├── 03_Wireframes
        ├── 04_Design Assets
        └── 05_Dev

Brand asset file naming schemes

Logo

• Vector Example: EMRL_VerticalLogo_CMYK-FullColor.ai
• Breakdown: CLIENTCODE_Variation_ColorSpace-ColorVariation.format
• Raster Example: EMRL_VerticalLogo_CMYK-FullColor_1920x1080.png
• Breakdown: CLIENTCODE_Variation_ColorSpace-ColorVariation.format

Design file

• Working file: 200904_Temple-CaseStudy_11x17.indd
• Production file: 200904_Temple-CaseStudy_11x17_PROD.indd
• Breakdown: YYMMDD_Design-DocumentName_Size_PROD.format

General file naming notes

• _ (underscore) seperates new ideas in file name, - (hyphen) groups related ideas e.g. CMYK-FullColor would be correct since FullColor is a refinement of CMYK and not a completely new type of attribute.
• Do not use spaces
• Do not use special characters
• Avoid using non-alphanumeric characters in file names, such as: '*' ':' '' '/' '<' '>' '|' '"' '!' '?' '[' ']' ';' '=' '+' '&' '£' '$' '€' '%' or ','. These characters can cause problems with different operating systems.

General folder naming notes

• Title case
• Spaces are allowed