/branch_attribution

INCOMPLETE Looker block for building multi-touch attribution reporting on top of Segment warehouse data for customers using the Branch cross-platform ID

Primary LanguageLookML

branch_attribution

This block will work in a similar way to the Segment Web Attribution block, but instead of using default Segment user_id and anonymous_id it will use the Branch Cross-platform ID (cp_id).

The current version is not complete or ready for production. The anonymous_id has been replaced with the cp_id in most places and the views have been adjusted to look across Web, iOS, and Android sources, but more work is needed to finalize this block.