Bussines Problem;
Segmenting the customers of FLO, an online shoe store, wants to make sense according to these segments. It will be designed accordingly and will be created according to this particular clustering. FLO, Wants to determine marketing strategies according to these segments.
Features;
master_id : Unique Customer Number
order_channel : Which channel of the shopping platform is used (Android, IOS, Desktop, Mobile)
last_order_channel : The channel where the most recent purchase was made
first_order_date : Date of the customer's first purchase
last_order_channel : Customer's previous shopping history
last_order_date_offline : The date of the last purchase made by the customer on the offline platform
order_num_total_ever_online : Total number of purchases made by the customer on the online platform
order_num_total_ever_offline : Total number of purchases made by the customer on the offline platform
customer_value_total_ever_offline : Total fees paid for the customer's offline purchases
customer_value_total_ever_online : Total fees paid for the customer's online purchases
interested_in_categories_12 : List of categories the customer has shopped in the last 12 months