This project revolves around analyzing user behavior on the Cool T-Shirts Inc. website. The primary focus is to construct a conversion funnel, which is a representation of the stages a user goes through, from visiting the website up to completing a purchase. By examining these stages, we can identify potential bottlenecks in the sales process.
The goals of the project are to:
- Track the user journey from visiting the website to making a purchase.
- Identify the percentage of users dropping off at each stage of the process.
- Calculate the average time it takes for a user to make a purchase after visiting the website.
The analysis involves:
- Merging multiple datasets representing different stages in the conversion funnel.
- Calculating the null values to determine drop-off rates.
- Assessing the average time taken for a user to complete a purchase.