For the Maven Marketing Challenge, you will be assuming the role of a newly-hired BI consultant for Maven Marketing, a small digital marketing agency. Their latest marketing campaigns have underperformed, and they have brought you in to analyze their data and propose a solution. Data source: Maven analytics
Pitch your No.1 recommendation to improve the impact of future marketing campaigns, and show the analysis to support it.
Developed metrics
- Website Convesion Rate. Is the number of purchases made through website to number of website visits in the last month
- Channel performance. Is the number of purchases made through website, directly from the store, by using catalog, and discount
- Leads. This is the number of customers who accepted the offer during marketing campaigns
Analysis
- Sales by product
- Customer loyalty
- Number of customers by country
- Number of customers by Marital Status
