- SmartAd is an advertisement company.
- They Create Ads for client and charge based on user engagement.
- They also quantify the increase in brand awareness as a result of Ads shown. This is their Brand Impact Optimizer BMO.
- The company is based on the principle of voluntary participation.
- This has been proven to increase brand awareness and memorability 10X more than static options.
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- Impression
- Reach
- Website Traffic
- Brand Lift
- Avg. time on page
- Bounce Rate SmartAd provides BMO based a lightweight questionnaire served with every campaign to determine effects on upper-funnel-metrics like memorability and brand sentiment.
The goal here is to design a reliable hypothesis testing algorithm for the BIO service, and determine whether a recent Ad campaign resulted in a significant lift in brand awareness.
First we will experiment with classical frequnetist techniques, and then we move on to Machine Learning based approaches.
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