You should write some docs, it's good for the soul.
Create a new template based on the geonode example project.:
$ django-admin.py startproject my_geonode --template=https://github.com/GeoNode/geonode-project/archive/master.zip -epy,rst,yml $ sudo pip install -e my_geonode
Note
You should NOT use the name geonode for your project as it will conflict with the default geonode package name.